In part one, we covered the foundational do’s and don’ts of building an effective Instagram strategy. In this follow-up, I want to zoom in on some very  common mistakes I see small business owners and service providers making – often without realising the impact they’re having. If Instagram feels like a lot of effort for very little return, one (or more) of these could be the reason. Don’t only post what you  want to see It’s easy to fall into the trap of creating content ba

If you’re a freelance social media manager in your first year and feeling overwhelmed, underpaid, or quietly wondering if you’ve made a mistake — let me reassure you: it’s probably not you, and it’s definitely not the algorithm. I see this pattern constantly when working with new freelancers and business owners alike. Talented, capable people who know  how social media works, yet still struggle to gain traction, consistency, or confidence in their freelance work. The reason?

This is one of the most important steps within the onboarding process when you're a social media manager. The proposal outlines not only the services you're offering but how you're going to solve your client's pain points. It's the next logical step after you have had a Discovery Call so it's important to get it right. This is what I typically like to include: Introduction Outline who you are, what services you are offering to this specific client and how you might be able to

If you’ve ever searched how to build an effective content strategy for social media , you’ve probably seen the same advice repeated over and over again: “Choose 3–5 content pillars and post consistently within them.” On the surface, this sounds like solid guidance. But in practice, this advice is one of the biggest reasons business owners and creators feel stuck, inconsistent, or frustrated with their content. Most explanations define content pillars as topics  — the things y

Instagram remains one of the most powerful platforms to connect with your audience, build your brand, and share your story. Yet, many users struggle to find the right balance between posting content that reflects their personality and content that truly engages their followers.

As a freelance social media manager looking to attract clients, having a well-crafted portfolio is crucial. Your portfolio serves as a...

Find out how to easily onboard clients as a freelance social media manager

When you've spent time creating a proposal and send it off to a client only to hear the dreaded "no", it hurts. It can be even more...

As a social media manager, a client welcome pack is one of the first impressions your client gets of working with you. You want to get...

Social media managers usually wear multiple hats and offer numerous services to their clients. This post looks at several services you...

In the realm of social media marketing, where budgets are scrutinised and results reign supreme, the true heroes are those who can...

Feeling like your emails are drifting into the spam abyss, never to be seen again? The mighty email marketing funnel is here to transform...